Roxy | 'Floradelic' Spread
The objective of this project was to revitalize Roxy's 'Floradelic' clothing collection through a visually compelling spread. The creative direction established in this process served as inspiration for the comprehensive trend document, intended for print and distribution to retailers such as Tillys, Zumies, and other interested parties set to carry the collection. My aim was to convey information and trend highlights in a lively and organic manner, aligning with the new visual direction. Throughout this creative process, I carefully considered Roxy's heritage look and feel, ensuring that the essence of the brand remained intact while infusing a fresh and dynamic perspective. The resulting spread not only breathes new life into the 'Floradelic' collection but also provides a captivating preview of what retailers and customers can expect, fostering excitement and interest in the upcoming line.
Lead Designer
