Roxy 'Floradelic' Spread
The goal of this project was to reimagine Roxy 'floradelic' clothing collection into a spread and then using that creative direction to inspire the full trend doc that will be printed and distributed to stores like Tillys, Zumies and other interested parties that will purchase the collection to be sold in their stores. I wanted to express the information and trend highlights in a fun and natural way with my new visual direction while taking into consideration ROXY’s heritage look and feel.
