Tinder | Put Yourself Out There CAMPAIGN

As lead campaign designer for the dating app Tinder, I created the visual identity for 'Put Yourself Out There' campaign. The primary objective was to spotlight distinct individuals who actively engage with the app, showcasing their profiles in a visually compelling manner on billboards and digital ads. While maintaining the essential essence of the established Tinder brand, I introduced a fresh perspective to capture the unique individuality of each profile. This was achieved through the creation of custom illustrations tailored to each person's bio, complemented by a bold retro color palette. The resulting visual elements not only aligned with the overall Tinder aesthetic but also provided a distinctive and eye-catching twist, ensuring the campaign effectively communicated the diversity and vibrancy of the app's user base.

Lead Designer

Original Design
These designs were picked by Tinder's creative team to be the campaign direction. The prompt was to create profile cards that resembled Tinder but also felt UGC and showed personality.

Brand Elements
These are the key visual elements for the PYOT Campaign that were shared with other designers once the designs were finalized and things were ready for production.

Final Design with CTA

Winner Profile Phone Mockups
These mock ups show how the designs would show up as you were scrolling instagram.

Billboards IRL
Photo's of the campaign on billboards across Los Angeles.

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