Tinder | Put Yourself Out There CAMPAIGN
As the lead campaign designer for the dating app Tinder, I spearheaded the conceptualization and execution of the visual identity for their 'Put Yourself Out There.' campaign. The primary objective was to spotlight distinct individuals who actively engage with the app, showcasing their profiles in a visually compelling manner on billboards and digital ads. While maintaining the essential essence of the established Tinder brand, I introduced a fresh perspective to capture the unique individuality of each profile. This was achieved through the creation of custom illustrations tailored to each person's bio, complemented by a bold retro color palette. The resulting visual elements not only aligned with the overall Tinder aesthetic but also provided a distinctive and eye-catching twist, ensuring the campaign effectively communicated the diversity and vibrancy of the app's user base.
Lead Designer
