Warm is a clothing and accessories brand that fits into the outdoor space for everyone. Yet the target audience leans 18-30 year olds male or female who get excited about outdoor brands that understand trend and that they can find on sites like REI and Backcountry.
The visual identity is playful, bright and cheery with a custom logo and icons to match it. It has a vintage feel but our products are far from that. What keeps it current are the people buying it and having a creative team that doesn't copy trends but grows and adapts with them.