This is Warm | Branding project

Warm is a fashion and accessories label crafted for outdoor enthusiasts of all kinds. While catering to a diverse audience, our primary focus is on individuals aged 18-30, both male and female, who share a passion for outdoor brands that seamlessly blend style with functionality—a demographic often found exploring platforms like REI and Backcountry but prefer to support small businesses. This brand boasts a vibrant and playful visual identity, characterized by bright and cheerful elements, including a distinctive custom logo and matching icons. Despite evoking a vintage aesthetic, our products are anything but antiquated. The key to the appeal lies in a dynamic customer base and a creative team dedicated to innovation. Rather than imitating trends, the goal of Warm is to foster a culture that not only keeps pace with current styles but also evolves and adapts alongside them.